What is Landing Page and How to Create Amazing SEO Landing Pages in 2021
First, you will need to be clear about the concept of SEO landing pages. Landing Pages in SEO are described as the pages that visitors open while getting into your website for the first time. A landing page tends to have a lot of other definitions as well but to sum it all up, everything you need to understand is that a landing page is a page in your business website which gives visitors the first impression of your service. Its primary purpose is to convert visitors into customers.
It’s not uncommon that landing pages these days are specifically for Call-To-Action pages. However, the first page visited by someone when opening a PPC ad for your website can also act as a landing page. This happens if it can get an individual interested in your site. In this blog, we talk about how you can create excellent SEO landing pages in 2021.
How to Effectively Start
Before going any further, let us address an inquiry put by many. Many believe that overworking in a landing page is not needed, except when talking about ads; meaning that some say that it is not at all required to optimise some page(s) separately with more ‘care’ than the others. Well, this might be true for some part. After all, if we can optimise every page to the point all of them can generate high traffic, we don’t need to put extra attention on something separately. But the ever-vague but systematic Google ranking algorithm makes it a must for websites to create some landing pages.
Google search itself wants to see some pages in your site put in with more priority than the others so it can display that specific page while showing the results; because after all, Google can’t only display your website on the search results. As you have many pages in your site and you have an option to let Google show selected pages for search results, you might as well create them in a way they give people the best impression about your site. So, here is some landing page SEO checklist.
Working with keywords is always relevant when we are talking about SEO. The same goes for landing pages, and you need to embed effective keywords if you want to generate traffic with SEO landing pages in 2021.
The internet world is highly competitive, and it is the same when we are talking about Singapore websites. You need to make sure that your landing pages are optimised with high-value keywords that drive more people in your site. High-value keywords are those who have both, high ranking and less concentration. When you rank for better keywords, this is going to help a lot for the branding of your site. People seem to trust a specific website for a long time for a subject of information, and when you can build that trust, it is going to help you long term.
After finding the appropriate keywords, what matters is where you strategically put those keywords. Your page title, headers, meta description, page URL and content everything should have enough keywords to let google search find and prioritise you. But you will need to make sure that you don’t overstuff them; that will lead to Google penalising your landing page, which is going to become a disaster on your website’s growth index.
The content on a landing page must be immersive. You need to make sure that the content in your landing page is handled by professionals only. Like we talked previously about not over stacking keywords, professional writers seem to add as much as keywords as they want and still make the article flow natural. But that isn’t the only thing we talk about when we are conceptualising content in the landing page. A landing page is supposed to be where you get new followers, or new customers, so what you put in there should be more special than anything else in your site. So, hiring or working with an expert content creator is your way to go if you want to create excellent SEO landing pages in 2021. Here are the things that you should make sure while creating content for your landing page:
SEO title, of course, better with a keyword, but the title you put in your landing page should make a statement. After all, as a Singapore business (or depends on where you are reading this article from), what you want to do is grasp people’s attention and turn them into customers. So, your title should be interesting, something that makes people read everything.
Relatable and Shareable Content
This is one thing businesses seem to lack, and hence, it is one thing you should always remember if you want to create productive SEO landing pages in 2021. In your content, don’t just sing your glory; don’t only tell people what you offer. Show them also how your offering is the best solution they can get for a problem they might be having. Also, make sure your content is something people want to share, doesn’t necessarily need to be viral, but at least something that is going to create some emotions in them.
Combine everything we talked about creating great content for landing pages If you want to succeed. Everything in your landing page must be attractive; the design should be good, the pictures or videos should be high quality and the writings shouldn’t have grammatical errors all of which reflect professionalism in everything you do.
All in all, we can say that great content comes many times when discussing landing page best practices for SEO.
Backlinks are essential when creating SEO landing pages in 2021. People are not only interested in the page, but they are also interested in what link leads to the page. You are going to gain more followers if the most trusted and reputable websites point links to your site. Hence, always create high-quality backlinks and avoid scam sites, as your site needs genuine links before people even get into A landing page.
Fast Loading Page
Another key to creating great SEO landing pages in 2021 is to speed up the site performance. If you haven’t noticed already, people on the internet turn out to be very restless. For example, you opened a new site, seemingly interested, but it didn’t load fast enough. Then you are set to forget about your ‘second long interest,’ close that site and even fail to recall ever trying to open the site. Experience tells all, and site speed is also one of the factors Google considers while ranking a page. Make sure that landing pages load fast enough.
Good Length of the Landing Page
Your landing page shouldn’t be too short. Many websites make this mistake; they assert something on a landing page and give a link to visit other pages on the website. Concise landing pages make your site seem like a scam, so try to put more effort into it. But, that also doesn’t mean you should elongate it unnecessarily to the point that some readers don’t even make it to the end of the article. So, the secret to creating SEO landing pages in 2021 is not to make your landing page too short that leaves people puzzled. Also, do not make your page too lengthy or muzzled, giving an impression of ‘boring.’
Creating great SEO landing pages in 2021 isn’t any different from the past years; what you need to do is create a page that intrigues people in every way. Contact us if you are looking for SEO services in Singapore. We do everything related to SEO, and creating the best landing pages for websites is one of them.