Keep a Note of These SEO Trends in 2021 for Maximum Visitors
Trends and interest change over time, and so does SEO. Google algorithm frequently changes to give people the best quality content, and the best quality content is defined by what the mass wants to see. Or more specifically, how people want to gain information. This year too, things are set to be different, and some SEO trends will be overtaking previous practices. You might need to focus on some SEO ranking factors more than the others (here is a complete list of SEO ranking factors) Thus, here are some SEO Trends that you can expect to be used more preferably in 2021.
In March 2018, Google announced through its Webmaster Central Blog that it was switching to mobile-first indexing. Since 2017, the number of Mobile searches has been overpassing the number of searches made by a PC, and Google has backed that up by using the mobile version of a site to crawl through and rank it. Basically, everything you need to know through this is that you will need to switch most of your focus to the mobile version of your site (note I told most, not all), and work with your SEO services to help get the ‘mini-version of your website user-friendly, easy to navigate and interactive.
Videos have been one of the most significant SEO trends in 2018, and you can expect nothing different in 2021. They have been an effective way of getting information through to the people, and if you see most of the websites that became popular in 2021 used video as their primary content. Videos are more attractive than words, and using videos also has another plus point. You can both, your content and video to rank twice for the same keyword, that is possible if you know proper SEO techniques, so you have a lot of good things to look forward in 2021 if you are willing to put in the hard work.
We have another article covering more about the present concept of Technical SEO Vs. Engagement SEO. Basically what we can do is expect the Google search algorithm to support web content more than ever in 2021. Engagement SEO means trying to increase traffic by bettering the quality of your site, including the backlinks. This works by providing excellent content and networking. Google’s Rankbrain algorithm is the one that ranks sites based on what they contain, and thus, this system is going to be sophisticated this year than ever. Also, you can expect a lot of manual checks within the system. If you are to succeed in 2021, you should be willing to a lot of work on what your website has.
According to research conducted by Comscore, by 2020, 50% of Google searches will be conducted by voice. Also, according to Google, 20% of mobile queries are already voice searches. So, in 2021, you should be researching for keywords more, not only those which people type, but also those which they speak when in front of the Google voice assistant, Siri or Alexa. You can expect a lot of new ‘popular keywords’ to pop out with a lot of traffic in a short time, and they are going to be longer than the ones that we use now. This is also the reason we have been telling our clients to perfect their long tail keywords (we give SEO services in Singapore), as it is going to account for a lot in 2021.
Google doesn’t like spam websites at all. Your brand reputation is going to be one of the critical SEO trends in 2021. More sites choosing the way of ‘easy visitors’, where they are even okay to be taken down after they already make some profit with blackhat techniques. Google will consider how much your website can be trusted before evaluating your search results. Thus, 2021 is the year of building your brand on the internet. You can do so by providing content and by networking with relevant and the best websites in your niche. Your rankings are going to get a significant bump if you have been mentioned or recommended by a more prominent blog. Therefore, you can work on how you can achieve that.
These were the top SEO trends in 2021. Want more help? Contact us; we are the best SEO service provider for websites in Singapore.