Youtube SEO Tutorial: Here Are Some Tips on How to Do Video SEO in 2021
When talking about content marketing, videos are one of the best ways to put your information out there. Making videos is being a trend, and that is all fine when they help gather leads more than anything else. But when the number increases, competition does the same. If you want to create a video, you need an idea to make your material stand out. And before saying anything, remember, video SEO is not only about marketing. Marketing is just a part of SEO, which is already broad by itself. So, here are tips to help you optimise your video content.
First thing, you need something good to market. Your videos should have excellent picture quality and professional editing. At the same time, contain every information that you want to convey. Video SEO is about getting more views. And returning and recommending viewers are the best ways to increase that.
YouTube, just like Google, ranks according to relevance. So your video should give a clear cut idea about the subject. Thus, your way to perform video SEO would be to hire a professional video editor with SEO knowledge, or an SEO service company while boasts great video professionals, either way around.
Different Videos For Different Demographics
Never overlook this one condition. People from different age groups prefer to watch different types of videos, and the same goes for different geographic locations. You might be a Singapore company, and if you are running your business overseas, your video could be in the language and design template of other countries.
Older demographics might prefer a simple video, while younger folks mostly prefer those with a modern touch. Also, see if you need to make it formal or more general, all of it depends on why you are making the video and whom it is for. Remember, your video should match the ambiance and vibe of the person watching it.
You need an impressive click-through rate if you want your videos to bring results. Optimise your metadata not just for YouTube, but also for the viewers. You need to search for keywords just like in text content, words that people are most likely to type in the search box. Add keywords in your header, video description, tags and other places you can include them.
And another thing to remember while doing video SEO is that your video title must attract people to click on it. And the same goes for your description and everything. The subject should be interesting, and your story should be clever. For more, you can see how to increase CTR rates for SEO.
Optimise for Every Platform
When we talk about video SEO, it isn’t only YouTube. People in Singapore (and all over the world) don’t just use YouTube to buffer videos; they use other platforms too. Sites such as Facebook, Instagram and Twitter might not have as impressive rates when it comes to video views like YouTube, but people use them. A lot of people actually, a number enough for you to work separately for every site.
Don’t forget that different sites have different algorithms. They don’t rank on the same things (but some factors might be familiar). So, you will hire an SEO service company that knows how to rank in each site. Thus, a plan to hire someone and work separately for separate sites must be in your video SEO strategy.
Thumbnails also contribute a lot to video views. The thumbnail is the picture preview of your video, which shows along with the name and description. Many even use clickbait these days, which refers to the manipulation of video thumbnail pictures to add something intriguing. While clickbait titles serve their purpose, they piss people off more often.
Adding clickbait titles isn’t a bad thing to do, but you would rather stay away from them when you are making formal videos. But you are free to add them to ‘informal’ videos such as entertainment or sports, as long as they grab the attention. However, try to keep it is as relevant as possible.
Use More Social Media
Social media is the best way to promote your video. This works more than in the case of text content because ones that prefer watching videos are the ones that use more social sites. Share your videos as you increase your social media reach, do both simultaneously. Also, you should take advantage of features such as Facebook’s autoplay. This function starts videos instantly when they are in someone’s news feed.
Facebook’s paid promotion could also be a great video SEO tactic. What you do is spend a few dollars to Facebook to create a sponsored post. And Facebook will put your post on the newsfeed of the selected number of people(varies according to the pay) of the preferred demographics. All you can learn from this is that social media can be a great way to promote videos. Therefore, you need to work with someone proficient in the social media game.
Transcribe Your Videos
Transcribe your videos or make videos of the things you write. Either way is fine. People have different preferences. What you want to do is create quality content, as SEO is 80% about content marketing in 2021, and that means creating things that more people like. Creating videos and words for the same thing will ensure everyone gets what they want, and that will help improve your site ranking.
Another benefit of transcribing video is that you can rank twice for the same keyword. Thus, if you are everywhere, you can expect a lot of followers for your website.
Are you looking for SEO services in Singapore? Contact us; we ensure to create and market amazing videos for your business. Here is more about our services.