These Are Types of SEO Tools for Better Google Search Rankings in 2021
Search engine optimisation, as many understand, is a technique used to rank websites higher in Google search results. But the truth is that it isn’t a technique, but rather, a combination of techniques. And especially in 2021, when there are more than a hundred criteria’s that determine a website’s search rankings, you will need to keep a note of several factors while doing SEO for your website. To get the best results, you should constantly be performing website audits and at the same time, be monitoring your search results performance regularly. And to help yourself with that, there are some types of SEO tools that you should be using.
Keyword Analysis Tools
Keywords remain the single most crucial factor that determines the final search ranking of a website. So, you should put proper care and work selecting keywords for your site. The thing about keywords is that they change according to the trend. One keyword that got you ranking today might not do the same the very next day. So, you should be careful about the keywords you are using. Keywords analysis tools help you with finding the best keywords for your website, and they can also monitor if your existing keywords are relevant. Some best keyword analysis tools would be Google Keyword Planner, Keyword Tool, Ubersuggest among others.
Link Building Tools
Link building tools are also a must if you are expecting results from your SEO campaign. You already know how essential backlinks (inbound links) are for website SEO. You should create backlinks in reputed websites in your niche if you want good traffic. A link building tool helps you with selecting the best websites to approach for generating backlinks. On the other hand, they will also help analyse if a site is a scam and if you are better off not contacting them to create backlinks. Some of the best link building tools would be Ahrefs, BuzzSream, etc.
Link Removal Tools
Like we said, link removal tools are also a part of link building tools, which are mostly concerned with helping users take off links from spammy websites. For example, Disavow it.
Rank Tracking Tools
Rank tracking tools are one of the most underrated, yet necessary types of SEO tools. The rank tracking tools help you analyse your website SEO success and also show your search results position concerning your competitors. It will help you know your rankings in different demographics and such, and thus, you will get an idea of where you need to put more work. Many other types of SEO tools provide rank tracking features. However, some of the best tools for rank tracking are SEMrush, DYNO Mapper, Aherfs, etc.
We are mostly talking about SEO technical tools, but this doesn’t mean we are not going to count out the plagiarism checker. We have heard many say ‘Content is King’, and that is absolutely true. Google search checks your website for similar content from already ranked websites, and if you provide people with the same content what other websites are offering, you can’t expect to get good results. Some plagiarism checkers are Copyscape, Plagiarisma, Grammarly, etc.
Content Optimization Tools
Here are other types of SEO tools especially used by content creators. Content optimisation tools help you with creating efficiently optimised compelling content for your website. They help you obtain topics, examine your keywords usage, monitor how you are implementing words, sentences, and even assist you with finding internet trends. The best content optimisation tools are Buzzsumo, Yoast SEO, etc. Remember that different types of content optimisation tools provide various features to optimise content. Thus, you will need to use one according to your needs.
These were some types of SEO tools that you should be using in 2021. Want someone to help you use these SEO tools useful for your website growth? Contact us; we are known for providing the best SEO services in Singapore.