What’s the Best Approach to Link Building for SEO in 2021
Using and building links is one of the most important aspects of SEO. If a page on your site is a destination, then creating links means giving people a way to access it. A general example, I know, but this is to remind you to keep this mindset, as this helps you understand how genuinely essential links are, and a good idea of link building for SEO is necessary for a successful SEO campaign.
Link building is one of the most important SEO factors, but it often does not work in the context of Singapore. It is about networking and also shows how willing you are to indulge yourself in the global community. You need to make sure that quite a few links are pointing to each of your web pages; this ensures the maximum traffic your site can get.
Types of Links
Generally, links can fall into three categories:
Internal Links: These are the links in your site that point to another page on your site. You must put at least one internal link in each of your articles, as it doesn’t only help the visitors but also Google to crawl through your site.
External Links: External links are those that point to other sites. These are important when you have another site with the same name or are using references.
Inbound Links: This is what you need to focus on. Inbound links are the links from some other website that point to your site. Having inbound links on more prominent blogs will help improve your search rankings.
Link Building for SEO Tips
Here are a handful of tips that will help you build links for your site.
No Underbuilding
Don’t overlook the necessity of links. You need links; none of your pages should be the last page. You need all three—internal links, external links, and build a network to get vital inbound links.
No Overbuilding Links
This is another thing to keep in mind. How many times have you gone on a website and seen underlined and bold text after every sentence?
No Spam Links
Keep in mind that Google uses links to crawl, and when it sees your connection with a badly reputed site, there will be problems with the search ranking. Try not to have inbound links on spammy sites, and don’t have external links pointing to those.
Using in Context
Just because you need to build links doesn’t mean you go adding links to go somewhere people do not want to go. Your internal links should be pointing to similar or related content.
Work on the Anchor Text
An anchor text is a text that tells your readers about the link you are to access. It must be natural, but at the same time, it must push the visitor to click on the link.
Update Regularly
Every time you add new content to your site, go through everything you have already published and see if there are any places to add the link. Always do this.
Finally, No Selling Links
We don’t need to go into details about selling links to other websites. Google will penalize your site for doing so. Anyway, you don’t need to sell links when you can make money from advertisements.
Some Tips for Getting More Inbound Links
As we said, you need to put a lot of focus on inbound links. Naturally, it works best when you have enough content on your site. The type of material defines how many links you can get. Here is some content that could get more links:
Analytics Data
Say that you are researching something. You can let other websites use your data, but at the same time, you would want them to credit you for the analysis, and this means a lot of links to your site.
News
Trends keep coming, and you can be the first one to cover them. Newsworthy titles work on newer blogs, as being the first one to post about something just blowing up will give you links. It gives the website owner the most needed (and lasting) recognition until it settles.
Videos
Videos can also get a lot of links if you can make a quality one. Every agency or blog doesn’t have the funds or expertise to make videos. If you end up making a viral content video for a specific subject matter, you will always be under the radar.
Infographics
It goes the same as for video. One of our link-building techniques as an SEO service provider operating in Singapore is to recommend all of our partners to build some infographics.
Guides
The best thing about guides is that, unlike other content, they don’t become obsolete over time. A guide made about the right subject will always include evergreen links.
Use a Lot of Social Networking
After you have the right content, you must also have the right promotion. The best thing about social media is that it lets you use hashtags, and your content will smoothly go big if it is worthy. Anyway, you must have the right idea of social media marketing if you want to indulge in link building for SEO.
Contact Local Press and Other Blogs
Getting a shout-out from a press release could also be an effective way of link-building for SEO. You can prepare some analytics data and email it to the local press in your area, and if they are interested, they might even write an insight into it. So, never stop reaching out, and eventually, others will start reaching out to you.
Regularly Monitor Your References
If you do have some data that many sites are referencing, you would want to monitor the websites that use it periodically. If you find a new site using your data, then request them to not only write your name but also link it to the original content. Thus, always staying updated with websites using your data is an excellent method of link-building for SEO.
With all of the above information, you will be on your way to implementing link-building for SEO. But remember, you will need the necessary skills, so hire the right SEO service provider. If you are in Singapore, you can contact SEO Marketing Singapore here; we have the best link-building strategies for SEO in 2019.
