How to Use Social Media and SEO in 2021 (Updated August 2021)

Guide on How You Can Use Social Media and SEO Together in 2021 to Increase More Site Visitors

If you want good Google search rankings in 2021, you will need to work outside the page as much as you do inside it. Various off-page SEO ranking factors circumscribe how you do in the Google search rankings. Among them, one of the most essential is the use of social media. How much you work on social media to promote your stuff as much as you do with the content on the website itself defines how successful you will be with SEO in 2021. We don’t need to think a lot to do reasoning with the claim; we already know how social media works and how it is a great tool to boost visibility. Here are some tips on how you can use social media and SEO in 2021 to improve the ranking of your Singapore website.

 

Understand That You Are Not Using Social Media to ‘improve’ Your Google Search Results Ranking

Remember that social media links, in many instances, don’t contribute to your Google search rankings. You are doing this to get followers directly. We highlighted this to help you start with the right mindset.

 

Have Accounts in Social Media People Are More Likely to Use

First things first, you don’t serve everyone with your business. So, you will need to open accounts on social media that your targeted demographics are most likely to use. Well, if you are targeting your products inside Singapore, then go ahead; have accounts on as much social media as you want. But if your customer following comes from outside the city-state, take your time to research what social sites people use there the most.

 

Initially Work on One Social Media Than Others

Having an account and putting in work are different things. Working as an SEO service provider in Singapore, we have experienced that it is better for your business to put claims on one social media platform and gain a considerable amount of following. After that, people are automatically going to your other social media accounts. When you try to put equal work on every social media platform, it might rather hurt your potential, and you might not be able to squeeze in the maximum.

But once you become a household name, you can now start working equally on everything. Your work will become more active once people start knowing about you.

 

Optimise Your Content

Social Media works slightly different than the Google Search Engine. You can use tags, and the snippet (what people can see on the website) is also different. Moreover, you can add keywords while writing to share your post. You will need to make sure of everything if you want Social media and SEO to work together. Add the best pictures as the sharing image, write a great call-to-action to attract users, include keywords, use tags, and all. You will need to have a mindset of ‘doing SEO with social media’ rather than ‘helping SEO with social media.’

 

Locally Optimized Posts

Facebook has its own version of Google My Business. If you have not heard, you can try “Facebook Local.” Social media sites allow you to optimize your content locally. For example, Facebook allows you to ‘boost’ your post, which will help your content link get more reach depending on the chosen demographics. Whichever social media you are using, there might be such features, and you will need to know all of them. All we are saying is to perceive your website visitors as customers and prepare social media posts that they can’t say no to. This is the key to doing social media and SEO effectively together in 2021.

 

Conclusion

These are some tips that will help you use social media and SEO in 2021. Want more help? You can contact us directly. Also, we are here if you are looking for someone to do SEO for your website in Singapore. We guarantee the best results at the most affordable price. Call us, and let’s sit down for a consulting session.