How to Maintain SEO Rankings in 2021 (Updated August 2021)

How to Improve SEO Rankings on Google: Here Are Tactics to Maintain SEO Rankings

You have heard many say, “It is easy to get on top, but not to stay there”. Of course, the phrase is oversaid, but we will have to repeat it when we are talking about SEO for sites. Today we discuss some ways to maintain SEO rankings after you take your website to the top of Google search results.

The first thing to do is understand that SEO is not a once-and-off solution.

Here is the catch. There are more than one billion websites on the internet, and various new sites are being added daily. In the case of business too, especially in Singapore, every corporation has a website.

Remember that you are not the only one who is doing SEO. Everyone is willing to reach the Google top listing, and many are working for that. Moreover, there is a lot of competition in the field of digital marketing and SEO, more than you can imagine. So, even if you are at the top of the rankings today and the next day you disappear from the Google search listing, don’t be surprised.

SEO is more of a never-ending path, so you will need to keep on walking if you want the road to lead you to more achievements.

 

Update Your Website Content

Every algorithm that Google has been adding lately, including the Penguin and Panda, is inclined towards giving users relevant information.

You can expect Google to work on it even more in the coming days, and thus, you will need to frequently update your website to answer people’s questions accordingly. For instance, if someone is looking for “Top 10 Smartphones in Singapore”, and what you have on your tech site was written in 2014, you can’t expect the website to be given priority in 2021.

Thus, as this is the age of content marketing, you will need to act as if you knew it. Don’t let your website content get stale, and serve people with fresh information. This way, you can easily maintain SEO rankings.

 

Build More Links

As you already have satisfactory Google rankings, you already understand how helpful it has been to create backlinks. You will need to continue on that and keep networking. Build your public relations, communicate with other sites, and request backlinks from them.

However, make sure that it is not an excuse for you to place links to spammy sites. Google is very strict about it, and no matter what ranking you have in the search results, it might still penalize you. Focus on quality rather than quantity.

 

Update Keywords

Keywords, in a sense, are trends.

As trends change, so should your website. You will need to keep researching keywords and make changes whenever and wherever applicable. Moreover, pay special attention to long-tail keywords; don’t forget to modify them if they are no longer relevant.

For example, as we have written this article in 2021, we might name it “Ways to Maintain SEO Rankings in 2021”. But next year, we will make a small modification that will say “ways to maintain SEO rankings in 2020.” This is one thing that people tend to realize but forget quickly, so ensure that you note it down.

 

Use of Social Media

Social media aids in every aspect and stage of SEO. Maintaining SEO rankings is included.

The use of social media is more about authority than the technical part. As social media and the Google search engine are two separate entities, we can’t necessarily say that your number on social media influences your Google search rankings directly.

But you can’t deny the fact that social media is one of the best ways to drive traffic to your site, which will keep the flow of people coming in. It will keep the trust of people on your site and thus create a basis for Google to let you keep your position.

 

Mobile Page

As of 2021, more people surf the internet through mobile devices than desktop computers. This includes phones and tablets. This has been reflected in Google’s algorithm, and mobile-first indexing is prevalent these days. It means that Google places a higher priority on your mobile page than on your ‘desktop page’ while giving you ranks.

You might need a different version of your site for mobile devices. Make sure that your mobile site is as interactive as your desktop site, and going around it is easy. You will need to enable compression for your images in a way that makes the mobile site faster without losing any quality. All we can say is that if you haven’t yet, you should pay considerable attention to the well-being of your mobile site.

 

Continually Monitoring and Fixing Issues

One commonly prevalent issue is the decrease in site loading speed. Also, sometimes there might be additional issues on files like Robots.txt or redirects which affect your search rankings.

So, if you want to maintain SEO rankings, you will need to check if there are problems with your site regularly. You should get help from the relevant department or authority in your company and tell them to fix any errors that might hold back your website from gaining the ranking it deserves.
Significant problems are unlikely to happen to be frank, but they still can, and if they do, you will lose a lot of your work. Just be alert.

There are some tips to maintain SEO rankings. Need more help? Also, contact us if you are looking for SEO services in Singapore. We will be glad to take your website to the top of the Google rankings and keep it there.