How to Improve SEO Ranking on Google: Here Are Tactics to Maintain SEO Rankings
You have heard many say ‘it is easy to get on the top but not to stay there”. Of course, the phrase is over-said, but we will have to repeat it when we are talking about SEO for sites. Today we discuss some ways to maintain SEO rankings after you take your website to the top of Google search results.
The first thing to do is understand SEO is not a once and off solution.
Here is the catch. There are more than one billion websites on the internet, and various new sites are being added daily. In the case of business too, especially in Singapore, every corporation has a website.
Remember that you are not the only one who is doing SEO. Everyone is willing to reach to the Google top listing, and many are working for that. Moreover, there is a lot of competition in the field of digital marketing and SEO, more than what you can think of. So, even if you are on the top of the rankings today, and the next day you disappear from the Google search listing, don’t be so surprised.
SEO is more of a never-ending path so you will need to keep on walking if you want the road to lead you to more achievements.
Update Your Website Content
Every algorithm that Google has been adding lately including the Penguin and Panda are inclined towards giving users relevant information.
You can expect Google to work on it even more on the coming days, and thus, you will need to frequently update your website to answer people’s question accordingly with the time. For instance, if someone is looking for “Top 10 smartphones in Singapore”, and what you have in your tech site was written in 2014, you can’t expect the website to be given priority in 2019.
Thus, as this is the age of content marketing, you will need to act as if you know it. Don’t let your website content get stale, and serve people with fresh information. This way you can easily maintain SEO rankings.
Build More Links
As you already have satisfactory Google rankings, you already understand how helpful it has been to create backlinks. You will need to continue on that, and keep on networking. Build your public relations, communicate with other sites, and request them for backlinks.
However, make sure that it is not an excuse for you to place links of spammy sites. Google is very strict about it, and no matter ranking you have on the search results, it might still penalise you. Focus on the quality rather than quantity.
Keywords, in a sense, are trends.
Trends change, so should your website. You will need to keep on researching keywords and make changes whenever and wherever applicable. Moreover, pay special attention to long tail keywords, don’t forget to modify them if they are no longer relevant.
For example, as we have written this article in 2019, we might name it “Ways to maintain SEO rankings in 2019”. But the next year, we will make a small modification which will say “ways to maintain SEO rankings in 2020.” This is one thing that people tend to realise but forget quickly, so ensure that you note it down.
Use of Social Media
Social media aids in every aspect and stage of SEO. Maintaining SEO rankings included.
Use of social media is more for the authority rather than the technical part. As social media and Google search engine are two separate entities, we can’t necessarily say that your number in social media influences your google search rankings directly.
But, you can’t deny the fact that social media is one of the best ways to drive traffic in your site, which will keep the flow of people coming in. It will keep the trust of people on your site, and thus will create a basis for Google to let you keep your position.
As of 2019, more people surf the internet through mobile devices than desktop computers. This includes phones and tablets. This has reflected on Google’s algorithm, and mobile-first indexing is prevalent these days. It means that Google places a higher priority on your mobile page than in your ‘desktop page’ while giving you ranks.
You might need a different version of your site for mobile devices. Make sure that your mobile site is as interactive as your desktop site and going around it is easy. You will need to enable compression for your images in a way it makes the mobile site faster, still without losing any quality. All we can say is that if you haven’t till now, you should put considerable attention on the well being of your mobile site.
Continually Monitoring and Fixing Issues
One commonly prevalent issue is the decrease in site loading speed. Also, sometimes there might be additional issues on files like Robots.txt or redirects which affect your search rankings.
So, if you want to maintain SEO rankings, you will need to check if there are problems in your site regularly. You should take help from the relevant department/ authority in your company and tell them to fix any errors which might hold back your website from gaining the ranking it deserves.
Significant problems are unlikely to happen to be frank, but they still can, and if they do, you will lose a lot of your work. Just be alert.
There went some tips to maintain SEO rankings. Need more help? Also, contact us if you are looking for SEO services in Singapore. We will be glad to take your website to the top of Google rankings and keep it there.