How to Utilise Google Personalized Search Results Technology to Help Your Singapore Business
Personalised search results function to improve user experience in Google. With this concept, the search results get automatic optimization for a specific group of people. The technology was not quite enough back when it was first introduced back in 2005. By 2019 though, every search result in Google is personalised, one way or another. Google personalised search results map the preference of users while displaying results of the search query, and for some this has created vagueness in terms of SEO, because the search results shown for two sets of people is not the same. But, it doesn’t need to be like that, and you can use Google Personalized search results to your benefit, and that is what we will try to cover in this article.
Before talking about the ideas to use personalisation for SEO, you need to know the factors that Google personalised search algorithms consider before emending results for an individual.
Place Where You Are From
The first thing Google sees is your address, the place where you are from.
Google knows your country, and the results shown in different domain levels of Google is different for every country. The general preference and relevance are the two things considered before ranking sites for a country. For example, say that your country, (most probably Singapore, if you are in Singapore, this website itself is an example of the Google SEO personalisation using country), is taking part in the Olympics. And say you type in ‘Olympics’ in the search box. The result will be optimised to show you the number of medals your country has won in the event.
Another factor that Google analyses before showing search results is your locality. You might have noticed this mostly in your SERP while looking for businesses near you. For example, you are looking for the keyword ‘computer shop. Then Google doesn’t only tell you that a computer shop is where computers are sold but also tells you about computer shops near you. The location factor in Google personalised search results has been playing an essential role in websites increasing traffic, and so we have to master it.
If you want to the places optimised in Google Personalized Search Results for SEO, you need to think smart. Use the name of your country or locality (depending on which part you want to optimise) extensively in your headers, meta description or titles. But make sure you don’t overdo that (here are SEO risks you should avoid). For example, if you provide IT services in Singapore, use keywords such as ‘Singapore IT services’ or ‘tech support Singapore.’ Also regularly update your business information in portals such as Yelp and Google My Business, which will help you create an authority in the local market.
Google tracks the browsing history of its users; not really in a negative way, but to check the user preference to better the search results. This is a thing that you can’t control like the others. Also, this is where most see an issue with the personalised search for SEO, but you can make great use of it. Or, let’s say you make an advantage of human behaviour in this context. You build trust in some people by providing high-quality content in the niche. Therefore, Google will rank your website when other people having similar browsing behaviours access the search.
As we said, the only thing you can do is provide quality content. To use people’s browsing history to your favour, you need to be their browsing history, so offer people what the best you can, and at the same time use proper SEO techniques.
If you didn’t know, mobile compatibility is also one of the most important SEO ranking factors. The reason for it is that more than half the world’s population browse through mobile devices. If websites want to gain followers, they need to optimise separately for mobile use. Google Personalized Search Results takes into account the device while ranking sites if you are using the phone, you will most probably get different results than from in PC.
You need to optimise your website for mobile use. This means designing the mobile website separately, using smaller font sizes, compressed content and a more convenient interface. As most mobile devices are touch based these days, you need to have a reasonable distance between and clarity in the touch elements. There might also be problems in the viewport which you need to address.
This is how you could make use of Google personalised search results for SEO. Still confused or need information? We provide the best SEO services in Singapore, so you can contact us if you need any help.