SEO and AI: How You Can Increase Your Traffic by Mastering AI-powered SEO
The thing with the search results operating under an AI is that it now requires more than just keywords if you want good search rankings. Google’s page ranking algorithms have grown incredibly fast in the past few years, and AI-Powered SEO needs a combination of various ideas, and we want to point some of it.
Content Made to Answer
Say you typed in a part of the lyrics of a song in the search box. Google then shows you the name of the song including the artist when you click enter. People use Google when they have queries. They need answers to their questions, and Google has been designed to do so. So the first necessity is to make sure your content is what Google thinks might help people. If your content isn’t working, see why and if you can’t find any definite reason, redo it. But this time, make sure the quality is up to date. For more about this, look at SEO and content marketing integration.
A Unique SEO Strategy
Google RankBrain functions in a way it can see through what you do for SEO on and off your page. While on-page SEO techniques might be similar for every site, the Off-Page isn’t, and this part requires a lot of categorisation and reviews before being implemented. As AI develops, the AI-Powered SEO should also do the same, which means among the factors that determine the page ranking, you should be aware of what amount of each and how you use it. A successful SEO campaign is almost like creating a successful marketing campaign for your Singapore business, so you need to think different from everybody else to do it.
Keywords for the Future
Of course, keywords are always relevant, but from this point onwards, you should be able to tell which keywords might be coming in the future. Not saying that your SEO should be related to astrology, only that you must be able to tell which trends are going to be more relevant in the future. As of now, while conducting SEO in 2019, you should be aware that voice search will be taking over the internet in a few years, so you can start working on that.
And when referring to keywords, another thing is the LSI keywords. Start looking at the bottom of the SERP and include those keywords. But make sure that new information is given every time you use one of them.
Google can track the dwell time with its RankBrain algorithm, so you will need to make sure that your visitors can get the information they are looking for. The time spent by your visitor on the website is the dwell time, bounce rate measures how much time it took for your visitor to get away from your site. The bounce rate should be low, which means your website has the information that the visitor was looking for, and this is the conversion rate. So you need to make sure that your content is useful, have other material similar to the present one (see how to use links for SEO) and you can turn the visitor into a customer.
Click Through Rate
Another way how AI is impacting SEO is that Google tracks everything that is happening at the moment, which will influence the next search ranking. This means that the Google search ranking is continuously monitored. Knowing the present ranking is going to intrigue website owners. What Google does for this is the Click Through Rate. This means the number of people that clicked on your listing on the SERP compared to the number of people that saw it. The click-through rate also matters for ads (see how to use Google AdWords for SEO).
What you can do for this is make sure your title, meta description, URL and rich snippets are in place. What this means is they should be interesting enough to generate clicks. For more help, here is more about how to improve organic ctr.
Local Business Listing
You must register your business on Google My Business, especially in a commercial environment like Singapore. SEO is for being relevant and having your business listed in Google will help you be relevant in the eyes of the search engine. Doing this will help to increase your business potential, that’s for sure and keep a special eye on the reviews. Google prioritises the reviews of your customers more than what has been written on your website. For example, say that you own a restaurant in Singapore and write ‘we offer the best food in Singapore,’ this won’t be as impactful as when one of your customer reviews ‘they offer the best food in Singapore.’
AI-Powered SEO uses advances artificial brain, and you need a mastermind to implement the AI-Powered SEO. Are you looking for SEO specialists to improve your website? We are a leading SEO service provider in Singapore. Get in touch with us here.